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ABOUT NATALIE CADDELL

Biography

Natalie Caddell is the Real Estate Marketing Director for Compass in Rancho San Diego. She is the creative brains behind each and every transaction. By following market trends, Natalie is able to create an effective targeted campaign strategy that is unique to each listing. 

Graduating from Liberty University, Natalie earned her Bachelor of Science degree in Digital Media Performance and Minor in Business Administration specialization in Marketing. With these two degrees, she was able to formulate a digital marketing degree that fosters this current tech-savvy generation. Her ultimate goal in life is to add value and purpose to each and everyone's lives through her work. Her plan is to create an impact and change the future of real estate marketing forever by beginning with an idea.

 

RESUME

Digital Marketing, Social Media, Journalism, Graphic design, Producer, and Talent

 

May 2019 - Present

COMPASS, SAN DIEGO - MARKETING DIRECTOR

  • Create social media campaigns, ads, graphics, and mailers

  • Social Media Management and Website Management

  • Create/design Magazines to be mailed to 5000+ homes

  • Oversee videographers &  help create scripts & storyboards for video posts

  • Lifestyle photography and Event Planning

  • Teach marketing classes for the Compass  office (Brand Identity, Social Media, Blogging, etc.)

February 2020 - Present

KUSI NEWS, SAN DIEGO - ASSOCIATE PRODUCER

  • ENPS, Prompting

  • Help develop and organize newscasts; responsible for writing, story development and showcasing

  • Enhance content of rundown with graphics, video, research and station branding

  • Works closely with news managers and assignment editors to determine content needs

  • Execute time sensitive decisions

May 11, 2019

BACHELOR OF SCIENCE IN DIGITAL MEDIA PERFORMANCE - LIBERTY UNIVERSITY, LYNCHBURG VA

  • Specialization: Digital Media Communications

  • Affiliations: Liberty Flames Sports Network, ESPN

  • Relevant Coursework: Adobe Cloud, Producing & Directing, Journalism, On Camera Presentation,  and Audio & Video Production

  • Minor: Business Administration

  • Specialization: Marketing 

  • Relevant Coursework:  Marketing, Brand Identity, and  Social Media

Digital Applications

TECHNICAL PROFICIENCIES

  • Social Media Channels: Blogging, Instagram, Facebook, Pinterest, Snapchat, Twitter, Youtube, LinkedIn, Google+

  • Applications: Adobe Creative Suite, ENPS, Chyron, Xpression, Microsoft Office

  • Cameras: Sony SDCAM PXW-FS5, Canon EOS 5D, Panasonic LUMIX G DC-GH5, and GoPro

  • Instagram
  • LinkedIn
  • Facebook
  • Twitter
  • Pinterest
  • YouTube

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