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ABOUT NATALIE CADDELL

Biography

Natalie Caddell is a social media & marketing guru. By following market trends, Natalie is able to create an effective social media campaign strategy that is unique to each client.

Graduating from Liberty University, Natalie earned her Bachelor of Science degree in Digital Media Performance and Minor in Business Administration specialization in Marketing. With these two degrees, she was able to formulate a digital marketing degree that fosters this current tech-savvy generation. Her ultimate goal in life is to add value and purpose to each and everyone's lives through her work. With her resources, she is able to provide each of her client's top-level services. If you are looking to find your SOCIAL SPARKLE and grow your business, contact Natalie today!


You are the most valuable investment you will ever make, so make it count.

 

RESUME

Digital Marketing, Social Media, Journalism, Graphic design, Producer, and Talent

 

May 2019 - Present

COMPASS, SAN DIEGO - MARKETING DIRECTOR

  • Create social media campaigns, ads, graphics, and mailers

  • Social Media Management and Website Management

  • Create/design Magazines to be mailed to 5000+ homes

  • Oversee videographers &  help create scripts & storyboards for video posts

  • Lifestyle photography and Event Planning

  • Teach marketing classes for the Compass  office (Brand Identity, Social Media, Blogging, etc.)

February 2020 - July 2020

KUSI NEWS, SAN DIEGO - ASSOCIATE PRODUCER

  • ENPS, Prompting

  • Help develop and organize newscasts; responsible for writing, story development and showcasing

  • Enhance content of rundown with graphics, video, research and station branding

  • Works closely with news managers and assignment editors to determine content needs

  • Execute time sensitive decisions

May 11, 2019

BACHELOR OF SCIENCE IN DIGITAL MEDIA PERFORMANCE - LIBERTY UNIVERSITY, LYNCHBURG VA

  • Specialization: Digital Media Communications

  • Affiliations: Liberty Flames Sports Network, ESPN

  • Relevant Coursework: Adobe Cloud, Producing & Directing, Journalism, On Camera Presentation,  and Audio & Video Production

  • Minor: Business Administration

  • Specialization: Marketing 

  • Relevant Coursework:  Marketing, Brand Identity, and  Social Media

Digital Applications

TECHNICAL PROFICIENCIES

  • Social Media Channels: Blogging, Instagram, Facebook, Pinterest, Snapchat, Twitter, Youtube, LinkedIn, Google+, Tik Tok

  • Applications: Adobe Creative Suite, ENPS, Chyron, Xpression, Microsoft Office, Canva

  • Cameras: Sony SDCAM PXW-FS5, Canon EOS 5D, Panasonic LUMIX G DC-GH5, and GoPro

August 2017 - May 2019

LIBERTY FLAMES SPORTS NETWORK - PRODUCER, SIDELINE REPORTER, AND CAMERA OPERATOR

  • Produced live D1 hockey, NCAA field hockey, and NCAA lacrosse games to ESPN+ with a production crew of 20+

  • Produced studio shows, wrote scripts, created graphics, and produced live halftime show for college football with a production crew of 16+

  • Organized sponsorships and graphic packages for live broadcast of games

  • Sideline reporter for games which included stand-ups, interviews with players and coaches

  • Camera Operator for 100+ live concerts and speakers to broadcast (Example: Politicians, Melania Trump, Candice Cameron Buree, Candice Owens, Toby Mac, For Kings and Country, Hillsong, Rashad Jennings, etc.)